As I begin work on a new novella, I’m thinking about my “brand.” You hear that a lot as an author (or anyone really) offering a product or service.
As an author, I’m a small business owner. I’m in the business of words. My products are my stories and novellas. Your reviews are my testimonials. And my business location is in your mind.
So, when I think of my “brand” and what I want people to think of when they hear or read my name, 5 things come to mind: